Though the advertisement has multidimensional role for business success and growth but broadly speaking it covers all these areas:
1) It helps in increasing sales by informing more and more people about the products or services being offer by any specific company.
2) It helps in creating better brand image.
3) It is a mode of communication between the seller and buyer.
It is a medium of informing target market about latest changes in existing product line and about company's latest brand line.
The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingle.
PushButtonProduction is giving you services of producing great Jingles and Radio ads. You can use the professional services of push button productions to achieve great success with local top brand with the character voices of Push Button Productions. Push Button Production could really help you with team having the great sense of humour. It's great to just brief them with the facts and get amusing voice over content in return which not only makes your job easier but keeps your client happy!
Our team really hit a home run with blue grassy Jingle for a carpet and flooring store. Advertising is the key factor in marketing. Without advertising, marketing is useless. Advertising is the representation of a product or company.
Showing posts with label radio Advertising. Show all posts
Showing posts with label radio Advertising. Show all posts
Saturday, March 19, 2011
Tuesday, March 1, 2011
Jingles can bring you 7 to 9 times more money
Every business wants it, but few know how to get it. I'm talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific business to mind. Many businesses try to get that kind of recognition, but most go about it in all the wrong ways.
Nothing can make your business stand out more than Push Button original jingles tailored just for you. You can have the whole city singing along with your businesses' catchy tune and they'll just wish they could get it out of their head. This is the most effective and, oddly enough, can be your most economical choice in the long run! After you have invested the initial cost of the music, having a new voiceover placed over the top of it to advertise a sale or special event is easy and cost efficient. Do it just a few times and you'll have made your money back, not to mention the instant recognition your business will have with a Push Button Jingle. That's priceless.
7 to 9 Times More Money
On a recent flight to visit some family I picked up the courtesy copy of the in-flight magazine, which was nestled neatly beside my air-sickness pouch and the emergency procedure pamphlet. Since SOMEONE had borrowed my iPod charger and I didn’t get a chance to stop at the overpriced magazine counter, I would have to just bear the overpriced luxury items available for purchase on the plane and the insipid articles about Family Circus…don’t even get me started. Somewhere between the crusty pages lay something that actually provoked some thought. Luckily it came in the form of a simple one-page advertisement because, as anyone who knows me will tell you, I have the attention span of a gnat. I can’t remember who the ad was for (that’s a subject we’ll talk about in a later blog), but it simply said it costs 7 to 9 times more money to acquire a new client than to retain an existing one.
SEVEN TO NINE TIMES!
Think about the impact this could have on your advertising and marketing plan! So many business owners come to us wanting to attract larger crowds to their store, or bring clients in from the competition and, naturally, it’s how they are gearing their advertising. How about investing a portion of that advertising into your current client base…people who already know and love your business and products? They’ve already been sold on your company, they come into your store frequently and all you have to do now is get them to buy more! That’s yet another reason why every ad you produce should promote the brand…ALWAYS. You’re not only building a reputation for new clients, but also reinforcing your existing ones that they have made the right decision in coming to you.
If you talk to any media buyer they'll tell you that all you have to do is be present in the market. They’ll say that the percentage of media presence in the market will be roughly equivalent to your share of your target market. While I can't dispute the importance of getting your message out there and playing it frequently, one thing media buyers tend to overlook is the importance of the message itself. There's no point to spending all you hard-earned money on buying the best ad schedule if your message is slipping into the background, as most tend to do. The great thing about radio advertising is that it's not as expensive as you might think. It's actually the most cost effective advertising medium there is, even beating out newspapers. So when you’re planning a budget for advertising you should always try to invest a portion into getting something noticeable produced. The production of a commercial will make or break your ad campaign!
There are so many companies vying for the attention of your target market, you need to give them a reason to listen and remember you. A properly produced jingle will do just that…and keep a smile on their face.
Nothing can make your business stand out more than Push Button original jingles tailored just for you. You can have the whole city singing along with your businesses' catchy tune and they'll just wish they could get it out of their head. This is the most effective and, oddly enough, can be your most economical choice in the long run! After you have invested the initial cost of the music, having a new voiceover placed over the top of it to advertise a sale or special event is easy and cost efficient. Do it just a few times and you'll have made your money back, not to mention the instant recognition your business will have with a Push Button Jingle. That's priceless.
7 to 9 Times More Money
On a recent flight to visit some family I picked up the courtesy copy of the in-flight magazine, which was nestled neatly beside my air-sickness pouch and the emergency procedure pamphlet. Since SOMEONE had borrowed my iPod charger and I didn’t get a chance to stop at the overpriced magazine counter, I would have to just bear the overpriced luxury items available for purchase on the plane and the insipid articles about Family Circus…don’t even get me started. Somewhere between the crusty pages lay something that actually provoked some thought. Luckily it came in the form of a simple one-page advertisement because, as anyone who knows me will tell you, I have the attention span of a gnat. I can’t remember who the ad was for (that’s a subject we’ll talk about in a later blog), but it simply said it costs 7 to 9 times more money to acquire a new client than to retain an existing one.
SEVEN TO NINE TIMES!
Think about the impact this could have on your advertising and marketing plan! So many business owners come to us wanting to attract larger crowds to their store, or bring clients in from the competition and, naturally, it’s how they are gearing their advertising. How about investing a portion of that advertising into your current client base…people who already know and love your business and products? They’ve already been sold on your company, they come into your store frequently and all you have to do now is get them to buy more! That’s yet another reason why every ad you produce should promote the brand…ALWAYS. You’re not only building a reputation for new clients, but also reinforcing your existing ones that they have made the right decision in coming to you.
If you talk to any media buyer they'll tell you that all you have to do is be present in the market. They’ll say that the percentage of media presence in the market will be roughly equivalent to your share of your target market. While I can't dispute the importance of getting your message out there and playing it frequently, one thing media buyers tend to overlook is the importance of the message itself. There's no point to spending all you hard-earned money on buying the best ad schedule if your message is slipping into the background, as most tend to do. The great thing about radio advertising is that it's not as expensive as you might think. It's actually the most cost effective advertising medium there is, even beating out newspapers. So when you’re planning a budget for advertising you should always try to invest a portion into getting something noticeable produced. The production of a commercial will make or break your ad campaign!
There are so many companies vying for the attention of your target market, you need to give them a reason to listen and remember you. A properly produced jingle will do just that…and keep a smile on their face.
Wednesday, December 16, 2009
Jingles for Branding and Commercials
Today as radio comes out a great place for advertisement and promoting your products. Companies spent lot of money to promoter their products. Jingles are the only way on the radio to promote your products. The jingle had no definitive debut: its infiltration of the radio was more of an evolutionary process than a sudden innovation. Product advertisements with a musical tilt can be traced back to 1923, around the same time commercial radio came to the public.
We always give least importance to radio advertising but from a research it has been proved that radio ads are among the strongest medium that can sell things. In the harsh realities of today's marketplace a great ad jingle can be a surefire way to crank your service and slogan to a wider audience and get your company some respect. So, what makes an advertising jingle unique? Before you lay down your valuable funds to an established jingle production company (or even to your brother Doug's grunge band) there are many ideas you should carefully research in order to make your new advertising music as effective as it's ever going to be.
A Good jingle should have the following qualities.
- Humor
- Outstanding music
- Understand the audience
- Never lie
- Use a single message
- Intergrate a jingle to your camoaign
- Reward the Audience
Following are some useful key point.
o Branding is key: plan on beginning your new advertising endeavor with a full vocal edit of your jingle and then use a different version once your jingle has been in the marketplace long enough to stick in your potential customers' heads. o The jingles are usually composed by professionals. Since jingles are important components of the ad campaign, a lot of care is taken to ensure that only a very high quality advertising jingle is produced. o Be on alert with jingle makers that charge renewal fees. A good jingle can have a years-long shelf life, so look for a company that can provide full buyouts, or long-term licensing contracts. o It's not suitable just to demand that your jingle be "modern." Contemplate where you will be advertising. Ask yourself: will your easy listening style jingle find its target audience if used in a AOR format? Contemplate your music style options carefully.
The key to successful branding is really in your own hands. Wal-Mart didn't get to be the powerhouse we know today because of a smiley-face. It was because Sam Walton jumped in his truck every morning and set out to find the best deals on anything he could and used all his disposable resources to make his branding efforts true in the eyes of the consumers. Therefore it's your job as a manager/ business owner to engrain this message into the minds of your customers. The team members in your organization also play a critical role in developing your brand because once you have marketed yourself as the leader in one aspect of your business; you must make everyone within your organization believe it first. This may not be as easy as it sounds. You must constantly remind all members of the organization that you are all collectively the best and the only way to do that is by being honest in your branding. BE the best and everyone will know it.
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