Jingle

Jingles? Has any specific definition? Can we define it in open words?

It can only be define as a short catchy song used to advertise a product on radio or television. An imitative sound, probably, use to invite the attention of others. It is a light ringing sound; mostly remain alive on the background of the human voice during the whole time of advertisement of the relevant commodity. In the very first, jingle was used only for advertisement purpose but now it frequently in use of parody, comedy and lampoon purposes. Parody allows all the radio networks to use copyright law by using parody provisions. Jingle also helps us in the process of publicity of the relevant brand. This new variety of Jingle in the process of advertisement could get brand’s name alive all the time in heads of thousand of customers without using extra struggle and effort for selling that product for which it used.

The usage of jingle in the commercial life is not suddenly happened. It’s an evolutionary process than a sudden innovation. There is no perfect information available about jingle’s innovation and starting history. According to the best of my knowledge, advertisement of the products with musical tilt heard on 1923 for the first time in radio history and near about at the same time commercial radio came to the public. General Mills was the first person of the world who aired the world’s first singing commercial. "Have You Tried Wheaties?" was first released on the Christmas Eve of 1926 by General Mills & Co. After the massive success of General Mills, other production companies rapidly adopt this new method of advertisement. But this art of the jingle was at the peak of its history during the economic boom of 1950s. Now it has become a necessary part of every type of advertisement in all type of media like Radio, TV and internet also. Many advertisement companies use this methodology for the improvement of sail of their product and get positive results in vary short time.